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Qualitative research involved in the subjective, images and words while Quantitative research involve in numbers, logic and the objective.
Quantitative research comfortable with logic, numbers, and unchanging static data and detailed, convergent reasoning rather than divergent reasoning where as Qualitative research deals with the hemisphere accountable for processing data as words, emotions, feelings, emotions, color, and music.
Key points of Quantitative and Qualitative Research
| Key Points | Qualitative | Quantitative |
| Base of the research | nature, essence | how much, how many |
| phrases | Fieldwork, ethnographic, naturalistic, grounded, subjective | Experimental, empirical, statistical |
| Goal of investigation | Understanding, description, discovery, hypothesis generating | Prediction, control, description, confirmation, hypothesis testing |
| Data collection | Researcher as primary instrument, interviews, observations | Inanimate instruments (scales, tests, surveys, questionnaires, computers) |
| Mode of analysis | Inductive (by researcher) | Deductive (by statistical methods) |
| Findings | Comprehensive, holistic, expansive | Precise, narrow, reductionist |
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